umami
umami
Umami is a Japanese street food restaurant that brings the vibrant and rich flavors of Japan directly to the heart of the city. Catering to those with a taste for the bold and authentic, Umami's menu is a celebration of the diverse street food culture that Japan is renowned for.
Year
2024
Category
Branding
Brand identity
Brand identity
The branding for Umami captures the restaurant's energetic and urban essence, using bold typography and a striking color palette that reflects the intensity of its flavors. The visual identity is designed to be both modern and authentic, appealing to a diverse audience that appreciates the unique tastes and experiences of Japanese street food.
The branding for Umami captures the restaurant's energetic and urban essence, using bold typography and a striking color palette that reflects the intensity of its flavors. The visual identity is designed to be both modern and authentic, appealing to a diverse audience that appreciates the unique tastes and experiences of Japanese street food.
Brand identity
The branding for Umami captures the restaurant's energetic and urban essence, using bold typography and a striking color palette that reflects the intensity of its flavors. The visual identity is designed to be both modern and authentic, appealing to a diverse audience that appreciates the unique tastes and experiences of Japanese street food.
Design Approach
Design Approach
The design strategy for Umami was to create a space that feels both authentic and urban. Incorporating textures and patterns inspired by Japan's street markets, along with contemporary design elements, the restaurant’s visuals reflect the high-energy environment where the food comes from, making the space feel alive and connected to its roots.
The design strategy for Umami was to create a space that feels both authentic and urban. Incorporating textures and patterns inspired by Japan's street markets, along with contemporary design elements, the restaurant’s visuals reflect the high-energy environment where the food comes from, making the space feel alive and connected to its roots.
Design Approach
The design strategy for Umami was to create a space that feels both authentic and urban. Incorporating textures and patterns inspired by Japan's street markets, along with contemporary design elements, the restaurant’s visuals reflect the high-energy environment where the food comes from, making the space feel alive and connected to its roots.
Customer Experience
Customer Experience
Every detail, from the packaging to the restaurant's ambiance, is designed to enhance the customer experience. The lively and immersive environment invites diners to not only enjoy the food but also to feel transported to the streets of Japan, making every meal at Umami a memorable and sensory-rich experience.
Every detail, from the packaging to the restaurant's ambiance, is designed to enhance the customer experience. The lively and immersive environment invites diners to not only enjoy the food but also to feel transported to the streets of Japan, making every meal at Umami a memorable and sensory-rich experience.
Customer Experience
Every detail, from the packaging to the restaurant's ambiance, is designed to enhance the customer experience. The lively and immersive environment invites diners to not only enjoy the food but also to feel transported to the streets of Japan, making every meal at Umami a memorable and sensory-rich experience.
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call me ilo
call me ilo
call me ilo
call me ilo