pehmea
pehmea
Pehmea is a Finnish brand specializing in crochet, cashmere, and wool clothing and accessories. Committed to using high-quality, eco-friendly materials, Pehmea blends traditional craftsmanship with modern sustainability. Their products offer a touch of luxury while prioritizing environmental responsibility, making them a standout choice for conscientious consumers.
Year
2023
Category
Branding



Design Approach
Design Approach
For Pehmea, I designed magazine covers that blend vintage models with impactful, contemporary elements. This fusion of classic and modern aesthetics reflects the brand’s rich heritage and innovative spirit. Using vibrant colors and bold designs, I crafted a visual identity that captures Pehmea’s commitment to both tradition and modernity.
For Pehmea, I designed magazine covers that blend vintage models with impactful, contemporary elements. This fusion of classic and modern aesthetics reflects the brand’s rich heritage and innovative spirit. Using vibrant colors and bold designs, I crafted a visual identity that captures Pehmea’s commitment to both tradition and modernity.
Design Approach
For Pehmea, I designed magazine covers that blend vintage models with impactful, contemporary elements. This fusion of classic and modern aesthetics reflects the brand’s rich heritage and innovative spirit. Using vibrant colors and bold designs, I crafted a visual identity that captures Pehmea’s commitment to both tradition and modernity.
Visual Impact
Visual Impact
The design captures Pehmea's colorful and dynamic nature, utilizing a palette that enhances the brand’s vibrant character. The striking visuals draw attention and convey a sense of elegance and creativity, aligning with Pehmea's stylish and sustainable ethos.
The design captures Pehmea's colorful and dynamic nature, utilizing a palette that enhances the brand’s vibrant character. The striking visuals draw attention and convey a sense of elegance and creativity, aligning with Pehmea's stylish and sustainable ethos.
Visual Impact
The design captures Pehmea's colorful and dynamic nature, utilizing a palette that enhances the brand’s vibrant character. The striking visuals draw attention and convey a sense of elegance and creativity, aligning with Pehmea's stylish and sustainable ethos.



Brand Experience
Brand Experience
Beyond the covers, the design approach enriches Pehmea's overall brand experience. It integrates the brand’s values into every touchpoint, reflecting its dedication to quality and innovation. This visual storytelling invites viewers to engage with Pehmea’s unique blend of tradition and contemporary flair.
Beyond the covers, the design approach enriches Pehmea's overall brand experience. It integrates the brand’s values into every touchpoint, reflecting its dedication to quality and innovation. This visual storytelling invites viewers to engage with Pehmea’s unique blend of tradition and contemporary flair.
Brand Experience
Beyond the covers, the design approach enriches Pehmea's overall brand experience. It integrates the brand’s values into every touchpoint, reflecting its dedication to quality and innovation. This visual storytelling invites viewers to engage with Pehmea’s unique blend of tradition and contemporary flair.






More Works More Works
More Works More Works
call me ilo
call me ilo
call me ilo
call me ilo

